{"id":3,"date":"2026-09-26T02:40:09","date_gmt":"2026-09-26T02:40:09","guid":{"rendered":"http:\/\/localhost:8888\/?page_id=3"},"modified":"2026-10-01T00:05:18","modified_gmt":"2026-09-30T18:35:18","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/sreemuruka.avikshith.com\/ml\/privacy-policy\/","title":{"rendered":"Privacy Policy"},"content":{"rendered":"<p><strong>Effective date:<\/strong> [CLIENT\/LEGAL REVIEW: effective date of this policy]. [CLIENT\/LEGAL REVIEW: this draft follows the Digital Personal Data Protection Act 2023 and Rules 2025 as the developer reads them; the client&#8217;s lawyer confirms it before launch]<\/p>\n<h2>Who we are<\/h2>\n<p>Sree Muruka Pharmaceuticals, Mangalapuram, Thonnakkal P.O., Trivandrum, Kerala (&#8220;we&#8221;) is the data fiduciary for the personal data collected on this website. Drug licence no. 21\/25D\/2018; GSTIN [CLIENT\/LEGAL REVIEW: GSTIN (Settings \u2192 Sree Muruka)].<\/p>\n<h2>What we collect, where, and why<\/h2>\n<ul>\n<li><strong>At checkout:<\/strong> your name, email address, phone number, delivery address, state and PIN code, and your language preference (the language of the site when you ordered). With the order we also record how you reached the site (the referring page or search engine, any campaign tags in the link you followed, the page you landed on, and how many visits and pages led to the order) and your device type and browser (user agent). <em>Purpose:<\/em> to take, deliver and invoice your order, to send you order emails in your language, and to keep the tax records the law requires; the visit details are recorded to understand where our orders come from. Card and UPI details are entered on the payment provider&#8217;s page and never reach us. [CLIENT\/LEGAL REVIEW: confirm this sentence once the payment gateway is chosen]<\/li>\n<li><strong>On the contact (enquiry) form:<\/strong> your name, phone number, message and, if you give it, your email address, with the page you wrote from, the language you used and a keyed hash of your IP address. <em>Purpose:<\/em> to answer your enquiry. The hash is used only to limit repeated submissions from one address. It is made with a secret key held on our server, so your IP address cannot be worked out from the hash without that key. It is stored with your enquiry and deleted with it; the short-lived rate-limit records that also hold it expire within about twenty minutes of your last submission.<\/li>\n<li><strong>If you create an account (optional):<\/strong> your email address, a hashed password, your saved addresses, your order history and your language preference, with the same visit details as at checkout for the visit on which you registered. <em>Purpose:<\/em> to let you sign in, see past orders, check out faster and receive account emails in your language; the visit details are recorded to understand where our customers come from.<\/li>\n<li><strong>Cookies:<\/strong> the shop sets the cookies it needs to keep your cart and your sign-in working, and order-attribution cookies (named sbjs_*) that remember how you reached the site and the pages you visit in a session, so the visit details above can be recorded with your order. [CLIENT\/LEGAL REVIEW: the site runs WooCommerce Order Attribution (on by default in WooCommerce), which sets the sbjs_* cookies and records the referrer, campaign (UTM) tags, landing page, visit and page counts, device type and user agent with each order and new account; the lawyer confirms whether these cookies need consent, and the client lists any analytics or marketing tools added later]<\/li>\n<\/ul>\n<h2>Who else receives it<\/h2>\n<p>Only the service providers needed for the purposes above: the payment provider [CLIENT\/LEGAL REVIEW: payment gateway, once chosen], the email delivery service, the courier that delivers your order [CLIENT\/LEGAL REVIEW: courier], and the website host [CLIENT\/LEGAL REVIEW: hosting provider]. Backup copies of the website, which contain the personal data above, are made by the backup plugin UpdraftPlus (the database every 2 hours, the files daily) and stored in our own Google Drive account, provided by Google. When we switch on WhatsApp order alerts, a new order&#8217;s alert carries your name, the order total and your town and state to our own phone through Meta&#8217;s WhatsApp Business Platform, and an alert about an order email that failed to send carries the email address it was sent to. We do not sell your personal data.<\/p>\n<h2>How long we retain it<\/h2>\n<ul>\n<li>Order and invoice records: for as long as tax law requires us to keep them. [CLIENT\/LEGAL REVIEW: the statutory retention period for GST records, confirmed with the accountant]<\/li>\n<li>Cancelled orders: kept with the order and invoice records above.<\/li>\n<li>Unpaid (pending) orders: moved to the trash after 1 month, and then deleted.<\/li>\n<li>Failed orders: moved to the trash after 3 months, and then deleted.<\/li>\n<li>Enquiries: moved to the trash after 24 months, and then deleted.<\/li>\n<li>Accounts: until you ask us to erase yours.<\/li>\n<li>Backups: data deleted from the website stays in the backup copies that already hold it until those copies are replaced; the 30 most recent backup sets are kept. [CLIENT\/LEGAL REVIEW: confirm the backup retention]<\/li>\n<\/ul>\n<p>[CLIENT\/LEGAL REVIEW: confirm these retention periods with the accountant and the lawyer]<\/p>\n<h2>Your rights<\/h2>\n<p>You may ask us for a summary of the personal data we hold about you and how we use it (access); ask us to correct, complete or update it (correction); ask us to erase it, except what the law requires us to keep (erasure); raise a grievance about how we handle it; and nominate a person to exercise these rights for you if you die or become unable to (nomination).<\/p>\n<h2>Withdrawing consent<\/h2>\n<p>Where we rely on your consent, you may withdraw it at any time, as easily as you gave it: write to our data protection contact below. We act on a request to erase your data through our website&#8217;s personal-data eraser within [CLIENT\/LEGAL REVIEW: response time for an erasure or withdrawal request]. Withdrawal does not affect processing already done, or records the law requires us to keep.<\/p>\n<h2>Contact and grievances<\/h2>\n<p>Questions about your personal data: [CLIENT\/LEGAL REVIEW: DPDP contact name (Settings \u2192 Sree Muruka)], [CLIENT\/LEGAL REVIEW: DPDP contact email (Settings \u2192 Sree Muruka)]. Grievances follow our <a href=\"https:\/\/sreemuruka.avikshith.com\/ml\/grievance-redressal\/\">Grievance Redressal<\/a> process; we respond to a data-protection grievance within 90 days. If you are not satisfied with our response, you may complain to the Data Protection Board of India. [CLIENT\/LEGAL REVIEW: the right to complain to the Data Protection Board of India \u2014 the spec does not state it; the client&#8217;s lawyer confirms the remedy and its wording]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Effective date: [CLIENT\/LEGAL REVIEW: effective date of this policy]. 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